Synevyr Synthetic Data Generation

TL;DR

Synevyr includes a synthetic data engine that creates realistic but anonymized customer, lead, and e-commerce records.
This allows teams to explore the analytics platform end-to-end without connecting sensitive business systems.

What Is Synthetic Data?

Synthetic data is artificially generated information that simulates the structure and behavior of real-world business activity.
It is not linked to actual customers, yet it behaves like authentic marketing and e-commerce data.

Synevyr generates synthetic data for:

Customers (profiles, demographics, activity status)
Marketing Leads (attribution to ad platforms and campaigns)
E-commerce Orders (purchases, totals, and order outcomes)
Aggregate Metrics (customer lifetime value, churn events, funnel conversion paths)

How the Data Is Generated

The generation process establishes a full customer journey, from first exposure to an ad through to becoming a repeat buyer.

Customer Profiles
- Synthetic identities with realistic names, locations, and contact details.
- Activity states (active, inactive, pending) distributed to reflect real-world ratios.
Leads and Attribution
- Simulated marketing leads are tied to platforms such as Meta, Google, and LinkedIn.
- Ads, campaigns, and referrers are included to model acquisition channels.
Orders and Purchases
- Synthetic order histories are created with varied purchase amounts, statuses, and repeat behavior.
- Biases are applied to mimic differences between organic, paid, and referral customers.
Lifecycle and Behavior Modeling
- Customer “tenure” (days active before churn) is varied by channel.
- Churn, reactivation, and retention patterns reflect realistic marketing dynamics.
- Lifetime spend values are tuned to simulate a real dataset without exposing private information.

Why Synthetic Data Matters

Safe Testing: Enables full analytics testing without exposing real customer data.
Demonstration Ready: Dashboards can be previewed with meaningful metrics from day one.
Comparability: Mirrors real-world marketing funnels and revenue flows for realistic evaluation.
Privacy First: No sensitive or identifiable personal data is used.

Governance & Compliance

Anonymity: All generated records are synthetic and carry no personal risk.
Alignment: Behavioral patterns are modeled only at a statistical level, not copied from individuals.

📩 Need Help?

For details on using Synevyr’s synthetic data for demos, training, or integration testing,
contact info@carpathian.ai.